Milk Makeup Hydro Grip Primer – Hydrating Face Primer with Hyaluronic Acid & Niacinamide for Flawless All-Day Makeup Hold – Silicone-Free, Lightweight Gel with Dewy Finish – 1.52 oz

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 1.52 oz

Lock in hydration, unleash your glow.

As a beauty enthusiast, I can confidently say that the Milk Makeup Hydro Grip Primer is a game changer in my makeup routine. This award-winning primer not only hydrates my skin but also locks my makeup in place for a stunning 12 hours. The lightweight gel formula glides on effortlessly, leaving my complexion with a beautiful, dewy finish. Infused with powerhouse ingredients like Hyaluronic Acid and Niacinamide, it visibly smooths and nourishes my skin while providing a perfect grip for makeup application. The addition of Blue Agave Extract and Aloe Water ensures that my skin remains fresh and radiant throughout the day. Plus, I love that it’s clean, vegan, and free from over 2,500 controversial ingredients, making it a guilt-free choice for my beauty routine. Simply apply 1-2 pumps on clean skin, let it activate, and then watch your makeup transform—smooth, crease-free, and absolutely flawless.

• 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
• Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
• How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
• Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing–that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
• Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters